Wednesday, November 7, 2012
London’s Raindance Film Festival received a bit of a shock when they received a package from Smuggler’s Inn containing hundreds of .45 caliber bullets. (Thanks, Fed-Ex, now we know who will ship all the these surplus hand grenades we’ve been selling on e-Bay.)
To be fair, the brass cartridges we sent to Raindance were loaded not with lead and powder, but messages which began, “You’re fingerprints have turned up on a piece of evidence in a criminal investigation.” Further reading asked you to report to the Raindance film festival for questioning, where you may also buy tickets “for a good crime drama or shoot-em-up.” The bullets were just one of several no-budget/high PR gags we did to promote the various offerings at the 20th incarnation of London’s bravest independent film festival. Other ideas included tricking passers-by into touching a poster that had supposedly been sprayed with poison and posting festival flyers sideways at ground-level on pub walls and in gutters so London’s notoriously hard-drinking young people could more easily read them.
Yes, if you’re a paying customer, Smug’s can promise you an effective campaign that you’ll be comfortable with, but if you’re a film festival, free clinic or similar, you may have to trust us that whatever we give you is going to work.